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SUMMER 2025 • COLUMBUS

How do you take a trusted supplement brand and make it feel personal, immersive, and alive?

That was the challenge Nature Made brought to TENSPACE and the spark behind a one-of-a-kind activation. Designed to reintroduce the brand through the lens of everyday wellness, the Nature Made takeover transformed the space into a vibrant journey of self-care.

Through colorful installations, interactive storytelling, and sensory discovery zones, guests were invited to engage with their health in ways that felt playful, personal, and deeply human. From creative strategy to brand storytelling to experiential design, vitamins felt like more than a task and wellness felt like something you wanted to come back to again and again.

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Michael Malul